“Content” doesn’t just refer to written web documents like blog posts, short reports, and white papers. These marketing materials have their place in your marketing plan, no doubt.
But videos play a powerful role too. In fact, a video by Three Motion (how fitting!) discusses the evidence that proves the value of video in online marketing:
78% of all internet users watch one video per week, and 55% watch a video every day
The number two search engine in the world? YouTube, according to Digital Sherpa
So there’s no doubt video should be an integral part of your marketing strategy going forward.
Use customer testimonial videos, and especially ones describing the specific result you helped your customers achieve (versus them talking about how much they like your service)
Make a video to show customers what they can learn when they subscribe to your list
Create a case study video that describes in vivid detail how you helped your clients achieve a specific result
Tell your customer’s story – one that describes the most common problem they have, and how you typically solve it
Show your customers common myths and misunderstandings, and what the truth is
Create an FAQ video that answers the most common questions your customers have
Make your “About” page use videos as introductions for all featured personnel
Help customers get oriented to your location and how the process works
Anything else you can think of.
Contains mountains of data that shows the business benefits of video marketing for your website
It’s easier to get a professional video for your site than you think. There’s also a few common misperceptions we dispel.
The dental industry is one of the most competitive online – learn how video gives dental practices an extra edge over the competition.