Leading search engine information provider Search Engine Land cited a report by The Search Agency that 57% of all searches were performed on smartphones or tablet PCs. Google reportedly has more than 90% of all mobile search traffic, leading to a Mobile-First initiative – essentially meaning if you have a mobile responsive site, your business is likely indexed correctly and your business will not affected. If you do not have a mobile responsive website, your rankings will be affected. Mobile traffic for some industries is greater than 90% of all traffic; while others are less than 30%.
Why should you care about all this?
The search industry as a whole expects the number of searches on mobile devices to continue to grow rapidly in the coming years.
Did you know that, unless your website was designed specifically for laptops, smartphones, and tablet PCs, it may not be function nor rank properly, very likely costing you valuable sales right now and for years into the future?
At a high level, responsive design is simple to understand. Basically, it involves designing your website, or modifying its existing code, so that it displays properly and works easily for users on laptops, smartphones, and tablet PCs.
Users want a site that loads in less than a second. Google gives better search rankings to websites that load quickly. From a mobile perspective, remember mobile internet doesn’t download nearly as fast as the wired connection to your home. Therefore, it’s important to keep everything to a minimum, ensuring the fastest load time possible.
Mobile users will take extra actions if you make it easy for them. The fewer clicks you need to make them take your desired action, however, the better.
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