What’s in a (user)name?

On an otherwise ordinary Friday night in the summer of 2009, I sat in front of my computer, eyes darting between the clock and computer monitor. It was an anxiety akin to waiting for tickets to a favorite band’s concert to go on sale. What was the cause of my nocturnal angst? At midnight on June 13th, 2009, Facebook would release the ability to create vanity URLs for all member profiles.
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