How to Optimize Google+ Local without Trashing Your Rankings

The title says it all – that’s what everyone’s afraid of. Work your butt off for hours and then find out you ticked off the king of the search world by accident, seriously damaging your business in the process.

If you’re not already familiar, Google+ Local replaces Google Places, combining both Places and Plus. It provides both search and map results as people search the web.
Here’s what you’ll need to do in order to make yourself as effective as possible on Google+ Local: Continue reading How to Optimize Google+ Local without Trashing Your Rankings

4 Reasons Link Building Is Essential for Your Business’s Website

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Link Building is about more than just getting click-throughs to your website

Do you want to survive the competition for digital market share?  If so, pay careful attention to this post – it’ll show you exactly what link building is, and why it’s not just important, but vital to the success of your business. Continue reading 4 Reasons Link Building Is Essential for Your Business’s Website

Judging a (face)book by its cover (photo)

[Update: Since the publication of this post, Facebook has changed their cover photo rules. Read the new guidelines here.]
Facebook Cover Photo Do's and Dont's

The old adage says that pictures are worth 1000 words. It seems that in today’s visual society, the value of an image is growing exponentially. For businesses that are actively using Facebook to market their company, products, and services– having an eye-catching and unique cover photo is priceless.
Continue reading Judging a (face)book by its cover (photo)

Technology Tools to Grow Your Business in 2012

In today’s digital world, business and technology are joined at the proverbial hip. A business that does not embrace, and take advantage of, new technology is missing opportunities to grow. From improving operations, communicating better with customers, and expanding marketing reach, here are top tech trends that can positively impact your business in 2012:

Continue reading Technology Tools to Grow Your Business in 2012

New Customers are Online. Are You?

Where do people go to search for a product, investigate a business, or solicit a recommendation for everything from a doctor to digital cameras? Yes, the internet. While this comes as no surprise, it is surprising that many business owners have not yet incorporated internet advertising into their overall marketing strategy. According to a recent report by eMarketer, businesses not advertising online are missing the proverbial boat. Or more significantly, new customers. The logic is simple: People spend more time online today than they do reading the newspaper, watching television or listening to the radio. So, doesn’t it make good business sense to go where your customers are?

Continue reading New Customers are Online. Are You?