Should You Use Facebook or YouTube for Your Video Marketing Plan?

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With Facebook gobbling up video marketing share, you have a tough choice. Should you use Facebook or YouTube? Find out from i5ww.

Facebook now gets more video views than YouTube. In August of last year, Facebook had 1 billion more views than YouTube.

Does that mean you need to scrap YouTube in favor of Facebook?

Maybe…and maybe not.

Take a look at the ins’n’outs of the two video giants:

YouTube’s Far from Dead

If anyone tells you not to use YouTube because it’s dying, don’t listen to them. YouTube still has more than 1 billion active users.

Plus, according to VentureBeat, their monthly hours viewed are up 50% year-over-year. That points to the strengths of YouTube, if anything.

Facebook’s a Strong Contender – Here’s Why

A Mixpo report shows marketers and agencies are more willing to use Facebook than ever. They’re doing this for two reasons:

  1. Facebook offers precision audience targeting options YouTube doesn’t have
  2. Marketers view engagement as the most important metric, and Facebook delivers better engagement rates than YouTube

But YouTube’s Not Going Away!

That’s because it drives so many views because of its SEO power. It’s going to keep that SEO power because Google owns it.

So the long-term value of YouTube may be far greater than that of Facebook. YouTube brings in about $4 billion for Google, but it doesn’t make a profit. So, it’ll be interesting to see how Google positions YouTube in the future.

So Which Should You Use?

It depends on what you want to do. With Facebook, you tend to get higher engagement rates for shorter periods of time. At YouTube, you get more long-term views.

So if you need to drive more customers in now, Facebook’s a better bet. If your business is doing okay at this minute, go with a mix of Facebook and YouTube.

Some other considerations:

  • YouTube shares 55% of any advertising revenues your video makes with you. It’s tough to make a substantial amount of money with YouTube videos. But it’s a nice bonus.
  • Facebook’s already a leading source for small business marketing. It’s a known working quantity.
  • Facebook’s algorithm, of course, favors Facebook videos over YouTube ones.
  • Facebook videos autoplay once they appear on user’s screens, but YouTube videos do not.
  • However, YouTube’s still one of the largest search engines on the web. So there’s still plenty of opportunity to get in front of your B2B audience.
  • With YouTube, you can optimize your video for popular searches.

The Verdict: No Clear Answer Right Now

There is no straight answer to which of these sites you should use. With competition from Facebook heating up, who knows how Google will respond with YouTube in the future?

For now, you don’t waste your marketing budget with either of these video leaders.

 

Will Ello be the End of Facebook?

With 1.23 billion active monthly users, Facebook is far and away the most popular social network.

Do you remember MySpace? It was the big guy until Facebook took over.

And can you remember the days when Yahoo! was the dominant search engine?

Every giant gets slain sometime, and it happens rapidly in the tech world.

Now Ello Enters the Arena

Whether Ello overtakes Facebook or not is yet to be seen. And its founder, Paul Budnitz (from Vermont), didn’t even design it to compete with Facebook.

He did dub it the “anti-Facebook” because it would not have ads and would never sell user data. It was only intended for 90 of Paul’s friends, but it now gets more than 31,000 requests per hour from people who want to join!

If only all business ideas worked that way…

Now if you look at Ello, it’s actually very simplistic.

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Budnitz does not like Facebook because he considers it an advertising platform. He believes everything on the site is done to help advertisers make and spend money.

So how will Ello’s business model work?

Budnitz plans to restrict access to certain features until users pay.

It’s a new way for social networks to make money because they’re traditionally based on the free-for-user-pay-for-advertisers revenue model.

Will the free market choose to stay with the more popular Facebook, or will it slowly show a preference for Ello?

Hard to say.

Why You Might Like Ello

It does have some cool and innovative features. But, the real point of this social network is to keep things as minimalistic as possible.

Here are a few things it does:

  1. Opt Out of Usage Tracking

Ello uses Google Analytics to anonymously track your usage activity. Every other major social network forces you to provide this data – but Ello lets you opt out.

  1. Categorize Content as “Friends” or Noise

You can check the “Friends” tab, which lets you see posts from anyone – you guessed it – who’s a friend. But then there’s a completely separate “Noise” tab where you can see content you’re less interested in. Facebook forces you to see both types.

  1. Hide Your Identity

The Ello Facemaker tool, which may not work at the time of this writing, lets you post the Ello logo on your face. Paul Budnitz likes the idea of making social networks more anonymous, so you can do this at Ello.

Ello is in Beta

You have to get invited in, but people are entering in droves. Regardless of what happens in the future, it will be interesting.

The New Facebook Advertising Changes and What they Mean to You

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Facebook has a complex algorithm just like Google.  Did you know that even though it started out as a social network, Facebook is trying to even overtake Google as our world’s search leader?

It’s true, but even though Facebook’s the clear social leader, it’s still far from seriously competing with Google as a search leader.  It’s a publicly traded corporation too, so they’re constantly making new changes to keep their position as the leading social network and continue to increase their profitability.

Facebook’s been up to a lot lately – check out what they’ve been doing to their algorithm:

1.  Removal of spam posts.  Facebook’s users have indicated they want to see more relevant, less “spammy” posts.  In response, the company has removed posts designed intentionally to get large numbers of likes, which are generally not too relevant to Facebook users.  And posts that contain links to spammy websites loaded with ads and no real substantive content are also getting the boot.

2.  Ever heard of the law of unintended consequences?  Or maybe they are intended.  While all these changes have helped improve the Facebook experience for users to some degree, they have hurt the amount of traffic legitimate brands get from the site.  Adweek reports sites like Upworthy, Elite Daily, and Distractify have lost up to 84% of their traffic from Facebook.  Some marketers are in an uproar, and if you have a company page on Facebook, you definitely have to watch the news carefully going forward.

3.  Facebook ads are now more important for businesses.  Take this how you want, but the fact that Facebook makes it harder for company pages to get free content in your newsfeed now forces them to use more paid advertising.  Basically, they’re saying there’s so much free content become available, the best way to get seen at Facebook these days is to pay to have your content shown.

4.  Say goodbye to sponsored stories.  A class-action lawsuit was the straw that broke the camel’s back on this one.  Facebook first got sued for using user’s images in sponsored stories.  Then they got whacked again recently for not doing enough to remedy the situation.  Thank Jo Batman of Corpus Christi for bringing the most recent lawsuit to the forefront.

5.  Smaller changes.  And here’s a list of many of the smaller changes made in recent months:

  • Ability to target audiences with custom audiences in the power editor
  • Larger photos in the newsfeed
  • More autoplay videos
  • High quality news stories in the news feed
  • The same high quality content shown twice, just to make sure you saw it
  • Fewer meme photos

Well, that’s quite a lot.  And if you notice from a big-picture perspective, Facebook is going in the direction of quality content and paid advertising.

To some degree that’s what Google’s doing too.

Now, at least you’re prepared for the future.

Judging a (face)book by its cover (photo)

[Update: Since the publication of this post, Facebook has changed their cover photo rules. Read the new guidelines here.]
Facebook Cover Photo Do's and Dont's

The old adage says that pictures are worth 1000 words. It seems that in today’s visual society, the value of an image is growing exponentially. For businesses that are actively using Facebook to market their company, products, and services– having an eye-catching and unique cover photo is priceless.
Continue reading Judging a (face)book by its cover (photo)

What’s in a (user)name?

On an otherwise ordinary Friday night in the summer of 2009, I sat in front of my computer, eyes darting between the clock and computer monitor. It was an anxiety akin to waiting for tickets to a favorite band’s concert to go on sale. What was the cause of my nocturnal angst? At midnight on June 13th, 2009, Facebook would release the ability to create vanity URLs for all member profiles.
Continue reading What’s in a (user)name?

New Customers are Online. Are You?

Where do people go to search for a product, investigate a business, or solicit a recommendation for everything from a doctor to digital cameras? Yes, the internet. While this comes as no surprise, it is surprising that many business owners have not yet incorporated internet advertising into their overall marketing strategy. According to a recent report by eMarketer, businesses not advertising online are missing the proverbial boat. Or more significantly, new customers. The logic is simple: People spend more time online today than they do reading the newspaper, watching television or listening to the radio. So, doesn’t it make good business sense to go where your customers are?

Continue reading New Customers are Online. Are You?

Social Networking by the Numbers

Social networks: we’ve all heard of them, and most of us are at least familiar with the basic principles of all the major ones—Facebook is the biggest, YouTube is the place to watch videos, Flickr is for pictures, and Twitter is, well, Twitter. But enough about the basics! We’ve compiled a list of fun social media trivia that’s sure to make you the most popular guy or gal at your next party. Or help you answer a Final Jeopardy question. Or at least make you say “hmm.”
Continue reading Social Networking by the Numbers

Paging Dr. Facebook

Since joining Facebook this past summer, i5 web works has endeavored to learn as much as possible about the impact that the social networking phenomenon is having on business promotion. Our conclusion? Even though there’s no way to measure how Facebook, Twitter, et al are driving customers to your business, social marketing is nevertheless a great way to communicate with hundreds (or even thousands) of people about your brand in real-time and a free way to advertise your services.

As I’ve mentioned before, i5 web works offers a social networking set up and maintainence service, and we’ve discovered that it’s usually fairly simple to concoct content for companies to share with the masses since most of them are free to talk about most every service they provide. Organizations in one sector of the market, though, must be discreet about what they post online or risk incurring the ire of Uncle Sam.
 
The medical community is bound by HIPAA laws and professional ethics to keep patient information private and to maintain an appropriately distant doctor-patient relationship. In recent months, a number of outlets have reported that medical students (and even some doctors) have revealed inappropriate information about themselves and/or their patients on social networks. However, this does not mean that the medical community is prohibited from enjoying the advantages of social marketing. In fact, this Hospital Social Networking List currently contains links to over 241 Facebook Pages, 323 Twitter accounts, and 213 YouTube channels of state licensed hospitals, and more hospitals are being added to the list daily.
 
And just how are doctors and hospitals using these social networking tools? By posting tips about staying healthy, links to helpful information and articles about medical breakthroughs, and pictures from events (like Race for the Cure and toy drives) that the staff has either participated in or hosted. Some doctors have even tweeted during heart surgery (without revealing any indentifying personal information, of course) and others have used social networks to update their patients about the swine flu.

Truth be told, there is so much that medical professionals can share on social networks that they might be hard pressed to find time to update their accounts with all of the information. I5 web works has the time and the skills to maintain medical social network accounts and keep patients informed.

According to Pew, social networks are two-way streets. Sure, doctors and hospitals can use them to tout their services and establish legitimacy, but more often than not, web-savvy patients (sometimes referred to as “e-patients”) search social networks for information related to their illness and wellness. Gone are the days of calling mom about a lingering cold or asking the neighbor which SPF to take to the beach. Now, Pew reports, “some 61 percent of Americans go online for health information,” and 20 percent of those web users read blogs, listen to podcasts, and pose questions in their Facebook statues to find the answers to health-related questions. Thirty-five percent of adults have social network accounts, but many social media enthusiasts are minorities and young folks who might be more prone to visit Google than their physicians when health issues arise. By updating social network pages with health and wellness tips, doctors and hospitals make reliable information available to e-patients who might have otherwise found flimsy advice elsewhere on the Web. Once a patient finds a helpful tip on a healthcare provider’s social network page, he or she can easily pass the source on to others.

Once they’re comfortable on a social network or two, healthcare providers can also use them to connect patients with support groups that could offer encouragement and sympathy. Online support groups are particularly useful for patients who are homebound or suffer from especially rare diseases and also serve to augment the doctor-patient relationship, but they aren’t the only support options available to doctors and hospitals on social networks. The CDC recently found that people who received daily reminders via social media to wear sunscreen were twice as likely to do so as those who did not receive reminders. Doctors and hospitals, too, could use social media to promote healthy behavior and post encouraging tips for those struggling with disease.

Many doctors don’t have time to tweet and Facebook the workday away, and some who have personal social network accounts fear that patients will use them to seek advice and diagnoses when their physicians are out of the office and off the clock. There are a few doctors who don’t mind occasionally receiving private Facebook messages from patients with minor bumps and bruises, but the best solution for those who do mind is a professional social network account like a Facebook Fan page or specialized Twitter account. Doctors can pass the responsibilities of maintaining these accounts to qualified companies (like i5 web works), direct their patients to these pages when they’re seeking health information, and reserve their personal pages for interactions with friends and family.

The Business of Social Networks

At i5 web works, we’re all about tracking internet trends and keeping up with the newest and most efficient ways of being found online, so we just love The Pew Internet & American Life Project. If you’re not familiar with it, The Pew Internet Project is one of seven projects that make up the Pew Research Center, which "provides information on issues, attitudes, and trends shaping America and the world." The Pew Internet Project is focused on the Internet’s impact on our world; its research covers everything from emails and blogs to podcasts and social networking.

Recently, the project reported that 19% of internet users are sharing updates about themselves via Twitter or another online status-updater service. That’s up a whopping 8% over what was reported in December of 2008 and April of this year, which indicates to us that social networking sites are quickly becoming some of the most popular new kids on the block.

So what does social networking have to do with internet marketing? Just about everything. You see, social networks like Twitter and Facebook aren’t just for finding out what your fifth grade teacher had for breakfast anymore. With heavy hitters like Starbucks, McDonalds, and Apple joining the fray, social networking sites are turning into havens for online business marketing and promotion. And since 55% of the people who are updating their statuses on these sites are between the ages of 18 and 44, the companies that are marketing themselves on social networks are smack dab in the middle of their customer bases.

I5 web works burst on to the Facebook scene a few months ago, and we’re so impressed with it that we encourage our clients to get their businesses out there as well. If you’re not sure how to get into the social network arena, or if you’re just too busy to maintain your account, let i5 web works do it for you!