Online companies are flourishing and growing in increasing numbers each and every day — you are likely receiving several e-mail a week, telling you that your business is not optimized and we promise to put you at the top of the search engine if you just trust us. Anyone who guarantees they can get you to the top of the SERP, Search Engine Results Page, is simply not being honest. They might get your business name to rank you on the first page — it should without them — or they can buy a few keywords and use a Pay Per Click/Google AdWords program to get you to the top, or use some tricks. This approach does not grow your business!
While it is not a Black-Hat approach, it is simply incomplete and not in your best interest.
Legitimate, Professional SEO practices work!SEO
In the current economy, every business must use every avenue to expose its products and services to customers. One advertising avenue which has become a boulevard is the Internet and Internet/Digital Marketing. Millions of companies are competing for your attention on the ‘net. And while it seems endless, it really comes down to one page – the first page of an Internet keyword or key term search. Few, very few, searchers look beyond the results on the first page of a search, instead rephrasing of refining their search results instead of looking at page two, three or fifty. If your website appears on any page outside the first page for your products and services, you need to take steps to correct that issue. You do that by using legitimate techniques of Search Engine Optimization.
Your business has several to many specific key terms that should direct searchers to your business. The goal is to rank – Page One – for those terms. Not Easy, in particular if you are in a competitive industry!
According to Pew Internet & the American life:”…the number of those using a search engine on a typical day is pulling ever closer to the 60%…”.
Search Engine Optimization is a shortcut to some of the best advertising on the web. Where basic advertising only represents a portion of what a company can offer. SEO brings traffic through your entire website. This is top-notch advertising in the internet business world.
There are many variables which determine if your company’s website will appear on the first page of a relevant search, but the three most important and those missed by so many companies – and website designers – are discussed and illustrated throughout the ‘net. Do a search for “Search Engine Optimization” and you will see a wealth of information about how to implement SEO. The Search Engines freely discuss the higher level elements of their process of returning the best results to the searcher.
If you are like most businesses, you have to focus on the everyday aspects of your business and simply do not have time to do Internet Marketing and Search Engine Optimization. We, on the other hand, do! Contact us for a free SEO Evaluation and to see what we can do for your business.
Relevant business keywords, keyword phrases in the page Title Tag
Relevant content on the page, using those keywords from the Title tag
Relevant inbound links to your website -Not link building, but link earning
Notice the use of the word relevant in each action.
The goal of the Search Engine is to find the most relevant results for the searcher and if your page is relevant, it will be displayed. And isn’t that what you want, visitors to your website who are interested in your products and services, thus more likely to buy? Of course it is!