If your budget can afford it — and maybe you don’t have a choice to be competitive,– and you’re looking for immediate traffic to your website, then pay-per-click marketing is one way to help build your company’s immediate web presence.
Every business should put aside a percentage of sales for marketing.
If you want to increase sales, increase the value of your brand, or test a new market, Internet Marketing via either Google AdWords or an interactive Platform such as Reach Local, Pay Per Click (PPC) Advertising will provide value for your business.
A particular value is how well PPC lends itself to Local Internet Marketing. Advertising in a local newspaper, magazine or with a customize directory delivers your message to many, many readers, viewers who have absolutely no interest in your products or services.
If your customers come from a defined area around your business – a local business – PPC allow you to target that area, define the keywords that define your products and services. Thus, those Internet searchers within a defined area, maybe a 10 mile radius from your business address, who are using Google, Bing or other search properties to find products or services will see your advertisement.
These searchers do not know the name of your business, but they know they want a widget or a service and they want it from a business down the street.
A podiatrist in Southlake, Texas want to grow their practice by adding new patients. They know that most of their current client come from a ten mile radius from their address. I5 Web Works has done the research to know that searchers are using terms such as: foot pain, ankle pain, foot injuries, etc. These searchers are seeking relief, but do not know your ABC Podiatric service is just blocks away.
Your PPC advertisement, which only appears for related terms within the 10 area, is seen by those who need your business – a warm lead. You are not advertising to the masses, but those with a specific need with your defined marketing area. And! You only pay for this advertisement if the searcher actually selects your ad to visit your website.
Do you want very targeted advertising?
Do you want only those who need your products or services to see your advertising?
Do you want an advertising tool that allows you to measure its effectiveness?