You’ve probably heard about Facebook’s move to improve the privacy of its users. Among many other things, Mark Zuckerberg’s planning on encrypting the messaging used on Facebook and WhatsApp so nobody – even the government – can read the messages! Anyway, with that said, Facebook still has a powerful secret use. And it’s not advertising. … Continue reading The Secret Use of Facebook in 2019
Most small and local business owners think content works like this: a visitor reads your content (a Facebook post, blog post, web page, or whatever). They get amazed. And then they can’t wait to contact you and become a paying customer. …But that’s only true in a small percentage of cases. In reality, visitors read … Continue reading How to Turn Facebook Passers-By into Loyal Website Visitors and Customers
If you create YouTube videos to post throughout your website and blog, you might as well optimize them to rank in YouTube also. Every little bit of traffic helps. And searchers in general are looking more at videos than ever before. So what do you do? Brian Dean’s team at Backlinko researched 1.3 million YouTube … Continue reading The 5-Minute Guide to High YouTube Rankings
Doesn’t it seem like Twitter and Facebook are bloated with people screaming their political opinions? If you get that feeling, you’re not alone. As a small or local business, how do you stand out on social media in 2018, without doing something outrageous and making a complete fool of yourself? Well, you can absolutely win … Continue reading How to Stand Out on Social Media in 2018
You’re excited to talk all about your products and services. You think you have the greatest solution for your customer’s problem on earth. …And you likely have a good one. However, you can’t let that excitement distract you from the fundamentals that make social media marketing work. How do you become a leading voice in … Continue reading How to Dominate Social Media (Without Being an In-Your-Face Pest)
For whatever reason, YouTube floats under the radar when it comes to driving traffic to your website. You don’t need 100,000 or more views to get a significant number of customers. And it’s one of the levelest social media channels out there because it doesn’t take a lot of work to get thousands of views. … Continue reading How To Drive Traffic from YouTube to Your Website
If you’ve read our blog for a while, you’ve heard us trumpet the value of video marketing. It simply works. But what about video marketing works? It’s not that you simply shoot a video and your customers pay attention to it because you have a video. That’s not enough to make a huge difference. Here’s … Continue reading How to Get More from Your Marketing Videos
Buzzsumo’s a cool tool that lets you see how many social shares a piece of content gets. Check it out for Search Engine Journal: Top posts get 4,500 shares…all the way up to 8,200. Wow! How do you get a piece of content shared that much? A little bit of luck’s involved. But you can … Continue reading What Makes Content Attract 1000s of Social Shares?
Have you heard the term “content saturation?” These days, it refers to the fact that some niches are bloated with content. You hear the same basic ideas from everyone. Some niches are “highly saturated.” For example, any commodity service like HVAC, law, anything medical, home care, and many others, have a glut of content available … Continue reading Top 5 Types of Blog Posts to Produce to Engage Your Customer
Have you heard about Periscope? It’s the latest social media craze to hit the web. More than 1 million people signed in to use it in its first 10 days after it launched on March 26 of this year. So far, it’s only found on iPhones. So that means it still has to launch on … Continue reading Should You Use Livecasting to Market?
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