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Internet Marketing
How to Get Google to Index All Your Web Pages
That Google can be a picky son-of-a-gun. Mysteriously, sometimes you can find that not all your pages get indexed. That means 0 visits to those web pages. And it also means a dent in your traffic and sales. Possibly a large dent. First, you’ll want to know if Google’s indexed all your pages or not. … Continue reading How to Get Google to Index All Your Web Pages
4 Essential Online Marketing Metrics to Know
Aaaaaaaaaaaahhhhh! There’s so much information on online marketing. You can easily find yourself pulling your hair out in a desperate attempt to figure out what to pay attention to. No worries. We have you covered. Here’s what you should actually care about: Sales Conversion Rate You hear this most often referred to as “conversion rate.” … Continue reading 4 Essential Online Marketing Metrics to Know
How to Create Sign-Up and Contact Forms That Win Customers at High Rates
Believe it or not, there is a science to contact and sign-up forms. Assuming everything else on your website is the same, you can get dramatically more (or less) customers depending on the design of your sign-up or contact form. So what should you do or not do? Well, it depends on your goals. If … Continue reading How to Create Sign-Up and Contact Forms That Win Customers at High Rates
How B2B Buyers and Decision Makers Engage with Content
B2B types are savvy, well-researched individuals. But the face of who makes buying decisions is changing. Millenials are now gaining a strong role in the decision-making process. Some are the decision makers. And many do the research which later gets presented to all involved in the process. So, as research happens, how does it actually … Continue reading How B2B Buyers and Decision Makers Engage with Content
How to Recover from Google’s “Medic” Algorithm Update
Did your site lose rankings and traffic in August and/or September? Google rolled out an intense algorithm update. And you might wonder what you should fix. Well, here’s what Google’s Danny Sullivan had to say about it: Doesn’t that seem like the world’s greatest non-answer? What is this a guy? A politician? So, you lose … Continue reading How to Recover from Google’s “Medic” Algorithm Update
New Google Speed Update Increases Importance of Mobile Load Speed
Google’s been using the speed at which your website downloads on desktop/laptop computers as a ranking signal for some time. Since 2010, actually. Up until now, that hasn’t been the case for mobile devices. But now it is. …And it doesn’t work exactly as you’d expect. For example, Google says that for now it … Continue reading New Google Speed Update Increases Importance of Mobile Load Speed
Apple’s New iOS 11 Will End Cookies and Change Online Advertising Forever
You know what cookies are, right? In case you’re not exactly sure, they’re small files some websites store on your computer that include information a company has tracked about you. Most commonly, they get used for advertising. Those retargeted ads that seem to follow you around from site-to-site have their data stored in cookies. Cookies … Continue reading Apple’s New iOS 11 Will End Cookies and Change Online Advertising Forever
What Trends are Driving Digital Marketing?
Seems like just yesterday you only needed a website to market your business. Then you needed SEO. Now you need a responsive site. You can’t hire just a single SEO consultant anymore. These days, you have to hire a whole team. SEO consultants have a network of contractors. They rarely operate independently. If you go … Continue reading What Trends are Driving Digital Marketing?
2 Elements to A/B Test on Your Website
Know what an A/B test is? It’s when you compare two slightly different versions of a single web page against each other. You’ll make a small change to one page. But you won’t make any changes to the other. The point is that you learn better what your visitors like so more take the action … Continue reading 2 Elements to A/B Test on Your Website
How to Drive In-Store Visits with Online Marketing
Not getting the in-store visits you want? Remember how Best Buy had this problem years ago? In mid-2012, Amazon had pounded Best Buy’s stock price down to $11.99. 5 years previous, Best Buy’s share price was $52.71. At the bottom, there was question as to whether Best Buy would have to cease operations. Today, their … Continue reading How to Drive In-Store Visits with Online Marketing
