What’s the key to business success? A replicable process. Because, you can simply repeat that process, and hire people to repeat that process, so you can scale ad infinitum. Well, web pages have their own process too. And in 2019, here’s how it goes: 1. Title Tag Here, stay under 60 characters so Google doesn’t … Continue reading The Perfect On-Page SEO Ranking Process in 2019
What exactly is it that makes a website attractive to Google? I mean, besides the obvious one of content. Content’s actually so deep of a subject that you can write endless blogs about it (and several exist). But what about technical SEO? What fundamentals does Google want to see? Well, here they are: 1. Speed … Continue reading 5 Characteristics of a Well-Optimized Website
That Google can be a picky son-of-a-gun. Mysteriously, sometimes you can find that not all your pages get indexed. That means 0 visits to those web pages. And it also means a dent in your traffic and sales. Possibly a large dent. First, you’ll want to know if Google’s indexed all your pages or not. … Continue reading How to Get Google to Index All Your Web Pages
Did you know your about page is the third most-wanted section on your website by your visitors? Research appearing in KoMarketing’s B2B Web Usability Report found it falls right behind “Products and Services” and “Contact Information” in importance: As you’ll note, it even appears well ahead of “Testimonials” and your blog! Crazy, right? I mean, … Continue reading Why (And How) To Create a Memorable “About Us” Page
You’ve probably heard about Facebook’s move to improve the privacy of its users. Among many other things, Mark Zuckerberg’s planning on encrypting the messaging used on Facebook and WhatsApp so nobody – even the government – can read the messages! Anyway, with that said, Facebook still has a powerful secret use. And it’s not advertising. … Continue reading The Secret Use of Facebook in 2019
Is content “king?” Well, yes. …But there’s a qualifier: visitors judge your website by its design first. Turn them off, and they don’t even make it to your content. 88% of website visitors never return again once they have a bad experience. So, you gotta nail it the first time. Want examples of mistakes so … Continue reading 6 Top Reasons Potential Customers Leave Your Website
“Who am I?” you think. “I’m just a small local business. What could a hacker possibly want with me?” Well, 50,000 websites get hacked daily. And 43% of those hacks happen to small businesses. I’m not trying to terrify you. But it is important to understand the reality you live in. Smart hackers know you … Continue reading 3 Simple (And Necessary) Website Security Strategies to Implement
Aaaaaaaaaaaahhhhh! There’s so much information on online marketing. You can easily find yourself pulling your hair out in a desperate attempt to figure out what to pay attention to. No worries. We have you covered. Here’s what you should actually care about: Sales Conversion Rate You hear this most often referred to as “conversion rate.” … Continue reading 4 Essential Online Marketing Metrics to Know
Remember when a “blog” was this cool and unique thing that made you stand out? What connotation does the word “blog” carry for you now? Everyone has one. Has it become sort of this negative term because basically the only reason you have a blog is to keep Google happy? You know…you just churn out … Continue reading Do Business Blogs Still Make Sense in 2019 and Beyond?
“Thank you!” It’s a globally recognized phrase that everyone appreciates. You can’t say it enough. Is there ever a wrong time to say “thank you?” And since the web’s merely an extension of real-life conversations, why don’t you see “thank you” pages more often? Now, we’re not saying this just to improve your web etiquette. … Continue reading Does Your Website Use “Thank You” Pages?
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