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Content Marketing
How to Win More Happy-to-Buy Customers via UGC
SEO has more tactics available than you, or anyone else for that matter, have time to implement. But the more you can add to the mix of things you can do, the stronger your SEO is, and the more traffic and sales you pull in. Do you know about “UGC?” It stands for “user-generated content.” … Continue reading How to Win More Happy-to-Buy Customers via UGC
How Content Actually Drives Sales for SMBs in 2019
“Wow! That’s the most amazing blog post I’ve ever read on ankle and foot care!” …No one’s actually ever said or done that. Why? Not because of the quality of the content. Or the topic. But because that’s not how content marketing works in consumer’s minds. Blog posts don’t drive fast sales. If Blog Posts … Continue reading How Content Actually Drives Sales for SMBs in 2019
How to Use Welcome Emails to Generate More Sales
Have you ever been pelted by a popup asking you to give your email address to join a company’s newsletter the second you land on your website? Annoying! You haven’t even had time to check out their site…and they already want your email. It’s like walking up to a random woman, not … Continue reading How to Use Welcome Emails to Generate More Sales
Does Your Website Use “Thank You” Pages?
“Thank you!” It’s a globally recognized phrase that everyone appreciates. You can’t say it enough. Is there ever a wrong time to say “thank you?” And since the web’s merely an extension of real-life conversations, why don’t you see “thank you” pages more often? Now, we’re not saying this just to improve your web etiquette. … Continue reading Does Your Website Use “Thank You” Pages?
How B2B Buyers and Decision Makers Engage with Content
B2B types are savvy, well-researched individuals. But the face of who makes buying decisions is changing. Millenials are now gaining a strong role in the decision-making process. Some are the decision makers. And many do the research which later gets presented to all involved in the process. So, as research happens, how does it actually … Continue reading How B2B Buyers and Decision Makers Engage with Content
Why Voice Search Isn’t The Next Big Search Trend
Did you see the announcers trying out Google’s voice search in the various Major League Championship Series? It delivered exactly the answer desired. And you probably use voice search to at least a small extent too. Your internet marketing company may even help you optimize for voice searches. …Absolutely nothing wrong with that. Staying on … Continue reading Why Voice Search Isn’t The Next Big Search Trend
Google Releases (Yet Another) Core Algorithm Update
Well, should you just throw your arms up in the air and pound your head against the wall? Google’s at it again. They released the major “Medic” update in August. And now here in late September, they’ve released another core algorithm update. This one doesn’t have a name yet. And, it’s definitely not as … Continue reading Google Releases (Yet Another) Core Algorithm Update
How to Recover from Google’s “Medic” Algorithm Update
Did your site lose rankings and traffic in August and/or September? Google rolled out an intense algorithm update. And you might wonder what you should fix. Well, here’s what Google’s Danny Sullivan had to say about it: Doesn’t that seem like the world’s greatest non-answer? What is this a guy? A politician? So, you lose … Continue reading How to Recover from Google’s “Medic” Algorithm Update
Does Your Content Stink?
Who determines the quality of your content? Google? Nope! I’ll give you one more guess… Got it? Did you say your website visitors? Ding. Ding! We have a winner! Yes, your market determines the quality of your content. Because, if they like it, they click through to your site from search, stay on your page … Continue reading Does Your Content Stink?
How Do You Know You’re Creating “Quality Content?”
Quality content rocks. Who would disagree with that? Absolutely no one. …But how do you know if you actually deliver “quality content” to your market? Let’s talk about some of the characteristics (and leading websites) and what makes “quality content” in fact “quality content:” Your Market Always Finds “Quality Content” Useful In a capitalist society, … Continue reading How Do You Know You’re Creating “Quality Content?”
