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Adwords
When Optimizing Google Ads for Quality Score Doesn’t Make Sense
Quality Score. It’s Google’s way of determining the ranking position and cost per click of your PPC ads. Quality score can be a step in helping you achieve your business goals. But sometimes, it doesn’t always work in your best interests. Remember, Google makes most of its money from its ads. Last year, they raked … Continue reading When Optimizing Google Ads for Quality Score Doesn’t Make Sense
5 Tips for Creating High-Converting PPC Ads
“Extra! Extra! Read all about it!” …You remember how the cliché newspaper boy from the 1920s would shout that to get attention. And then he’d hand out a newspaper with an exciting title in big, bold, black letters you couldn’t possibly miss. You shouldn’t necessarily capitalize like that with your PPC ads. But the general … Continue reading 5 Tips for Creating High-Converting PPC Ads
How to Get High-Income Consumers with Adwords
Many people believe consumers with high incomes need to hear fancy language to buy. That’s not true. They talk just about the same as anyone else. However, the difference is what they talk about. With that in mind, we want to tell you about an income targeting feature available in Adwords. In fact, you can … Continue reading How to Get High-Income Consumers with Adwords
