As good as the Internet has become, the truth is web pages last forever. Theoretically, they can be found in any year – even though Google pushes the bad pages down its search rankings.
So, bad SEO advice can stay on the web for the rest of eternity. Then, what used to be great SEO advice, actually becomes bad SEO advice because Google’s changed how the game works.
It’s quite easy to read a blog post, think you’ve discovered a brand-new tactic that works, but end up doing something that doesn’t work at all, or even hurts your website rankings.
How Do You Spot Bad SEO Advice?
Let me explain the ultra-conservative way to use to make sure you’re reading only good SEO advice:
Active blogs and communities only accept top-notch guest content. Or when they publish their own, they do an equally amazing job.
Their posts should get thousands of social shares. You should see at least 1,000 shares on the majority of their posts. Ideally, that number should be higher.
A blog with hundreds isn’t necessarily one to ignore. But if you’re being ultra-conservative, only wanting to stick to what really works, aim for thousands of shares.
Leading SEO minds always have their own test to back up what they say. They won’t say anything new, different, or controversial if they don’t have hard data standing behind it.
Google changes so much and so fast that you can make up a lot of different stuff and claim it works. The bright minds know you can’t get away with telling SEOs whatever you want.
Your SEO should have done the test themselves. Or, they should have a link they can send you that backs up any questionable claim they make.
SEO gets technical. Really technical. But that shouldn’t make it hard to understand. Even though some of the language and concepts get technical, a competent and trustworthy SEO can make them easily understandable…even if you consider yourself a SEO novice.
So, if you find yourself bombarded with “geek speak,” ask for clarification. Shoot, ask for clarification even if you know what the SEO means, just to test what they’re saying.
If you’re careful, it should be difficult to fall victim to bad SEO advice. Treat it like your most important business decision because it is going to significantly alter the destiny of your business.
Only a few companies do it all – The Whole Shebang – and mix these services together, similar to a recipe to achieve the best possible results. i5 is one of those. We can provide each element as a standalone, just Social Media, and do it very well and tie one to another to achieve the best in overall marketing.