Nothing is more terrifying for businesses engaging in digital marketing than suddenly receiving an e-mail from Google that says you have a penalty for unnatural links. Such a penalty can cause the majority of your traffic to be lost. In fact, you can even lose all of it.
It’s definitely gotten more difficult to do off-site SEO (link building) over the years. Back in the very early 2000s, you barely needed any links at all to rank for your target keywords.
Now, though, it’s gotten much, much more complex, which has caused the cost of SEO to rise. When links are built to your website, here’s the general parameters Google wants you to follow:
How to Check the Quality of Your Links
Unfortunately, many SEO companies still build links and manipulate your website to the top of the rankings. The problem is that even if you don’t get caught now, Google will catch you sometime in the future.
It is easy, however, to check the quality of your links. Simply go to http://www.opensiteexplorer.org, type in your website’s URL, and click “Search.” This tool is built by Moz, a very reputable company in the digital marketing industry, and it checks a number of SEO factors.
The first page that comes up is “Inbound Links.” If you have links that will get you in trouble, it’s fairly easy to catch right away. Remember, you will have some completely irrelevant to your website, and a small percentage is okay.
Just look at the links – if a majority are from websites that have nothing to do with yours, there’s a problem. Sometimes, you’ll even see you have tons of links from Chinese websites (link building gets pretty crazy sometimes). You can also check the same from the “Linking Domains” tab.
If you notice a number of links from strange websites you’d never want your company to be found on, then it’s time to have a tough conversation with your SEO company, and maybe get a second opinion from another.
Only a few companies do it all – The Whole Shebang – and mix these services together, similar to a recipe to achieve the best possible results. i5 is one of those. We can provide each element as a standalone, just Social Media, and do it very well and tie one to another to achieve the best in overall marketing.