Moz, a leading thinker on SEO, annually gathers the opinions of dozens of local SEO experts. They compile the data into a report to find out what really works in local SEO each year.
In 2017, experienced SEO consultants ranked “proximity to searcher” the most influential search ranking factor.
That’s ahead of links, citations, on-page SEO…you name it.
So, I guess you need to create a flying warehouse that uses drones for distribution like Amazon’s talked about?
They have a patent for it – true story!
Anyway, you can’t do that now. But until you can, focus on doing good solid local SEO so searchers can find you.
Besides your proximity to the searcher, what else can you do? Here’s a brief list of other factors, according to the survey from Moz:
Google accounts for this more effectively when searchers search. Ideally though, you have a physical address in the city searched.
Links simply vouch for your website’s quality. Get a link from the New York Times, and you look awesome. Earn a link from a porn site, and you don’t look so good.
The more links you get from other quality sites, the better. Because, Google only figures good sites link to other good sites.
So, you have to decide on one way to discuss your address on the web, and then use only that information. And if you have a change, go back to all the other websites where it’s mentioned and get them to change it.
Kind of a pain. But the reality of today’s local SEO.
That’s Far From All…
Those are some of the most important local search ranking factors. But it’s not a complete list.
You can actually read them all in Moz’s 2017 Local Search Ranking Factor survey.
Here’s to high rankings in 2017 and beyond!
Only a few companies do it all – The Whole Shebang – and mix these services together, similar to a recipe to achieve the best possible results. i5 is one of those. We can provide each element as a standalone, just Social Media, and do it very well and tie one to another to achieve the best in overall marketing.