Professional SEOs have long contended that Google shows favoritism to big brands. This may or may not be true.
Some SEOs argue Google’s made some changes that more or less continue the evolution of the internet. And it just so happens big brands benefit the most.
What’s the truth?
We don’t know.
But what we do know about Panda 4.1 is that it’s very clearly designed to help small and medium-size businesses. Forbes wrote a blog post announcing this.
It’s nice to have something cut-and-dry in an ever changing world of search engine algorithms.
Panda itself is really all about taking poor and low-quality content websites and shoving them to the bottom of the search results. Panda 4.1 just means Google does this with even more accuracy than ever before.
Panda 4.1 Winners and Losers
Depending on the quality of your site’s content, you could experience very good or bad results.
Check out some of the winners:
And here’s what happened to the losers:
What Specifically Should You Do (or Not Do)?
There are no precise answers to what to do about Google Panda 4.1. If you understand SEO and what Google’s trying to do with the web, you’ve been writing high-quality content for some time now.
Even if you’ve noticed a huge dip in traffic over the last couple weeks (when the update was rolled out), you can still recover. But it may not be cheap!
If you’re a small business and you write the content with an attitude of offering the most value for your readers, you’ll be just fine. Hiring professional agencies and writers can pull you more leads, get better engagement, and get your rankings higher than an in-house employee or doing it yourself.
But as long as the words you write make sense and are helpful, you should be okay as a general rule.
4 Simple Tips for Pleasing Panda:
Keeping your Google Rankings is simple – always deliver value to your website visitors.
But it isn’t easy!
Focus on working hard over the long term, and Google will reward you as a result.
Only a few companies do it all – The Whole Shebang – and mix these services together, similar to a recipe to achieve the best possible results. i5 is one of those. We can provide each element as a standalone, just Social Media, and do it very well and tie one to another to achieve the best in overall marketing.