Well, Google’s finally started stop picking on animals with its updates.
One of Google’s current spokesmen jokingly called the new update “Fred.” And he said he’ll continue to call all future updates the same name also.
What Does Google “Fred” Do?
No one’s positive yet. All everyone knows is that on February 7th, many websites saw a noticeable change in their traffic. As always, some rejoiced with great gains. Others threw their arms up in the air in anger after experiencing massive losses.
Current speculation from Search Engine Roundtable believes the update more carefully examines the quality of your links. It’s still early yet, and others think the update may look at the quality of your content also.
But, at this point, the strongest argument is for link quality. That’s because the Black Hat SEO forums are the most active with debate. Black Hat SEOs tend to use links to manipulate their way up the search rankings (versus creating and promoting quality content). And that of course exposes them to this risk.
Now that they’re getting burned by it, they’re not too happy.
What To Do about This Update
If you’ve already been hit by this update, your business will hurt for a while. Sorry, but that’s the honest-to-goodness truth.
If you noticed a big drop in traffic in your analytics on February 7th, or shortly after, you likely got nailed by it.
The first thing to do would be to talk with your SEO company. If you’ve had multiple SEO companies over the past several years, then you’ve got a real mess on your hands. You don’t know who’s responsible. So, talk to your current SEO company to see what they say and how you should proceed. You may have to decide whether to terminate your relationship with your current SEO company.
The good news is you can recover. There’s three things you can do:
If this penalty hit you, sorry to hear that. But, just know that while it may hurt your business, it’s far from the end of the road for you.
Only a few companies do it all – The Whole Shebang – and mix these services together, similar to a recipe to achieve the best possible results. i5 is one of those. We can provide each element as a standalone, just Social Media, and do it very well and tie one to another to achieve the best in overall marketing.