You may already know that Google makes somewhere around 200-300 algorithm changes per year, and that you only hear about 3-5 of them or so.
Within the last year, Google’s algorithm updates have once again transformed the SEO industry markedly. However, they’ve been doing exactly what they said they were going to do all along – clean up the search results, getting companies and websites with high quality content and who offer a great user experience at the top of the search rankings.
No, Google is still far from perfect, but it’s getting one step better each day. With that in mind, check out some of these recent algorithm updates:
Given This Information, Should You Be Afraid?
Did you notice two of those updates weren’t even named or acknowledged by Google, but at the same time were widely observed and greatly impacted the search results?
That’s the nature of the search game – you’re always shooting for a changing target that you don’t even know the location of.
However, no matter what the changes Google decides to make, if you regularly create content, use a diversity of white-hat link building methods that involve manually reaching out to quality websites, and you provide the best possible user experience on your website, you’ll be okay regardless of the changes Google makes.
Google just wants quality websites that offer value at the top of its rankings, so work on making yours the best it can be.
Only a few companies do it all – The Whole Shebang – and mix these services together, similar to a recipe to achieve the best possible results. i5 is one of those. We can provide each element as a standalone, just Social Media, and do it very well and tie one to another to achieve the best in overall marketing.