Out of all the various search marketing tactics out there, why should you use PPC? A few reasons:
We’re not saying PPC is the best tactic to use – we’re just presenting it as another option that may or may not be right for your business.
So we’re going to write a 2-part series here on getting the most out of PPC. There’s really a couple aspects to it:
In part one here, we’re going to address the technical aspects.
What is Quality Score?
From a cost perspective, this is what you’re most concerned with initially – getting that Quality Score high. Just like Google’s algorithm, though, you don’t actually know what it is, and you can’t check it anywhere. The higher your quality score, the less your ads cost and the higher they get displayed on the page.
Google has confirmed that several factors affect your Quality Score:
So, these are just the technical factors to making PPC work. There’s an additional part to the process that’s very powerful (and most businesses don’t use it) – and we’ll talk more about that in part 2 of our PPC series.
Only a few companies do it all – The Whole Shebang – and mix these services together, similar to a recipe to achieve the best possible results. i5 is one of those. We can provide each element as a standalone, just Social Media, and do it very well and tie one to another to achieve the best in overall marketing.