When you first start marketing your website online, you have an important decision to make.
Are you going to focus on paid or organic search at first?
The simple truth: neither strategy is “better.” Both have advantages and drawbacks.
But today, we’re going to look at the major reasons why organic might work better for you than paid search.
And here are some of those reasons:
Since anyone can just pay to get to the top of the PPC listings, why should consumers trust those? When you hit #1 – 3 consistently across multiple organic searches, you get a whole lot more trust and credibility.
So you get more clicks and sales (over the long-term) as a result.
Getting high organic rankings is the hard and costly part. Staying there isn’t as difficult. Your search listing can rank high for months, or even years, with little additional work.
If it takes months for a business owner to research your service and compare it with multiple other companies, organic is superior. Searcher’s intent with organic searches is usually to learn more. With PPC, they’re much more ready to buy.
Products are ordered quickly and then the customer’s done. Services, however, include much more hassle. Will the contractor provide a good service? How much will it cost? What are the comparable options? Plus, you usually want to get a good long-term relationship out of the deal. So you’re going to be more careful and do more research before hiring someone to perform a service.
With PPC, you get a top position on Google or Bing, and that’s it. When you optimize for SEO, you gain visibility on all search engines.
While you’re getting all of these SEO benefits, it also increases your branding. So even if someone doesn’t click on your search result right now, they’ll get familiar with your name. After seeing you several times, they might realize it’s time to give you a closer look and click on your search result.
Using SEO and PPC together works best. But if you have a limited budget to spend now, these are reasons why you might go with SEO instead of PPC.
Only a few companies do it all – The Whole Shebang – and mix these services together, similar to a recipe to achieve the best possible results. i5 is one of those. We can provide each element as a standalone, just Social Media, and do it very well and tie one to another to achieve the best in overall marketing.