Well, should you just throw your arms up in the air and pound your head against the wall?
Google’s at it again.
They released the major “Medic” update in August.
And now here in late September, they’ve released another core algorithm update.
This one doesn’t have a name yet.
And, it’s definitely not as widespread as the “Medic” update.
But, it’s still strong enough to catch the notice of many SEOs.
No details have yet been released on what the update does.
And to be honest, it really doesn’t matter. You can’t keep up with all of Google’s updates anyway. But, you can stick to the core principles Google wants to see so you won’t get hammered hard by any update.
Google Offers Nearly Unbelievable Advice to Sites Looking to Improve Rankings
In March, Google released a shocking Tweet about algorithm updates. They said this on March 12, 2018:
“There’s no “fix” for pages that may perform less well other than to remain focused on building great content. Over time, it may be that your content may rise relative to other pages.”
Wait a minute? What?
In other words, you’re not doing anything wrong. And you can still lose your rankings?
You see, Google acts on what’s really a capitalist principle: the best, most popular pages get the highest treatment in its search rankings.
Over time, Google’s been working at making sure the truly greatest pages make it to the top of search.
So technically, you can be doing nothing wrong, but still lose ground in search.
How Should You Respond?
Well, Google’s trying to be as fair as possible. They want pages their searchers want to use at the top of their rankings because that keeps people using Google.
So, if someone’s beating you in search, you simply have to analyze their website and top it.
Because content quality is the most significant component of search rankings, spend most of your time figuring out how you can top their content.
Find the most popular sites centered around your topic and top their content…even if that means you cut your posting frequency from five times to one per month.
That one post could then generate shares, comments, and links and keep visitors reading for several minutes.
Those are the signals Google wants to see because they prove searchers like what you have to say.
And then you simply repeat and master the process like none of your competitors can.
Easy to say. Difficult to do.
But it’s certainly the key to success in search.
Only a few companies do it all – The Whole Shebang – and mix these services together, similar to a recipe to achieve the best possible results. i5 is one of those. We can provide each element as a standalone, just Social Media, and do it very well and tie one to another to achieve the best in overall marketing.