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E-mail Lists: The Secret Weapon Your SMB Needs to Skyrocket Growth

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Ever wonder what the single most effective method is for growing your ROI online?

It’s not SEO. Nope, not social media. And it’s not even YouTube videos.

They’re all effective. And you need good SEO before you can use this tactic because it gets traffic going to your website in the first place.

But, ultimately, you want to use this tactic because it gives you the best ROI bar none. In fact, you get $38 for every $1 spent, or a 3800% ROI, according to the Direct Marketing Association’s 2015 Client E-mail Report.

How do you get such an astonishingly good ROI from this tactic?

It’s because people who let you use this tactic on them love you. That’s the only reason they do it. They really want what you have. And so they give you, not any of your competitors, their information.

So what’s the tactic?

We won’t make you suffer in suspense any longer. It’s e-mail marketing.

How Do You Get E-mail Marketing Working For You?

Building an e-mail list is simple. But it isn’t easy. It takes time and hard work.

And to start, you need to get traffic to your website via SEO, and take advantage of the ways in which you currently interact with customers.

Here’s a basic process to start your e-mail list’s growth:

  1. Get Sign-Up Forms on Your Website

Your sign-up forms need to indicate what your customers can get when they subscribe to your newsletter. That could be “Free Money-Saving AC Maintenance” tips, for example. They’d like that because who doesn’t like to save money?

At the small business level, not all companies use “lead magnets.” These are free content that subscribers get right away in exchange for subscribing. It helps you get more sign-ups, versus not using one. However, it does increase your costs.

But, you don’t need an elaborate or expensive lead magnet. It could be a simple 2-3 minute smartphone video of doing a basic check of an air conditioner for example.

The sign-up form itself should go in multiple places on your website: the upper right is best because that’s where people’s eyes go first. On your blog, it should go in the sidebar and at the end of the post.

  1. Consistency is Key

Think of marketing by e-mail like when you dated your spouse. You didn’t call them just once, and then again every few months or so. Instead, you called regularly – a few times per week, maybe every day.

With your list, you don’t need to be super-frequent like that (although you can if you want to). But you should send out a newsletter at least once per month. Then, when you want to offer a special, people have an existing relationship and are more likely to buy.

Contact them out of the blue two or three times a year, and they think,”Who’s this?” And your sales suffer as a result.

If you’re serious about succeeding online, you should build an e-mail list. It secures your long-term success.

 

Only a few companies do it all – The Whole Shebang – and mix these services together, similar to a recipe to achieve the best possible results. i5 is one of those. We can provide each element as a standalone, just Social Media, and do it very well and tie one to another to achieve the best in overall marketing.

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