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Why is An Editorial Calendar So Important?

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Do you need an “editorial calendar,” even if you are a small business that writes just 2-4 blog posts each month?

You do need one – everyone does. But yours doesn’t necessarily need to be sophisticated.

What Does an Editorial Calendar Do?

It’s simply a plan of your content for the next few months.

It shows things like:

You do need to make this in the form of a spreadsheet at least, and share that document with everyone responsible for content. You can use Google Drive, or another cloud-based file sharing platform if you prefer. If it’s just you writing content, you’ll still benefit from an editorial calendar.

Benefits of an Editorial Calendar

For smaller businesses, the main benefit is knowing what you wrote about. You don’t want to write about the same topic 3 months later (a year is okay). You can also check what you said on the topic so you can take a fresh angle in the future.

Another benefit is organization – you know right where to go to find everything related to your content (big time saver). And if you have another person or two working on content, it centralizes communication too.

In addition, all your content works together in a single “voice.” Imagine if you have 2-3 people working together, and your social media accounts talking in a formal, factual voice. Then you have your blog posts talking in a casual manner about topics completely unrelated to what’s going on in your social profiles. You’d confuse your customers, and they’d lose interest!

You can also analyze what you’ve done in the past and how it’s worked. Maybe similar ideas will work again in the future. But then again, it might be time to try something new – like a different holiday promotion.

It also creates accountability. It’s so easy to get confused on who’s supposed to do what, but there’s no room for excuses with an editorial calendar.

A Few Pointers:

  1. Always create content you believe your audience will love (you get better at this over time)
  2. Tie at least 2-3 goals to your content (more leads, better engagement, more qualified leads, additional sales, 200 new newsletter subscribers, higher search rankings etc…)
  3. Your plan is fluid, changing as you learn more of what works and what doesn’t

That’s what you need to get out of your content calendar – and every organization must have one.

 

Only a few companies do it all – The Whole Shebang – and mix these services together, similar to a recipe to achieve the best possible results. i5 is one of those. We can provide each element as a standalone, just Social Media, and do it very well and tie one to another to achieve the best in overall marketing.

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