We’ve noticed quite a few customers who run their company blogs on free platforms, like WordPress.com or Blogger.com, and it’s a HUGE mistake. Briefly, here’s why:
What to do Instead: Get a Dedicated Host and Use a Responsive WordPress Setup
When you have your own blog website, like http://blog.i5ww.com, you come across as so much more credible to your potential customers. Besides the credibility, though, there’s a number of other reasons to do this:
What’s the value of an average sale to you? How many does your website make in a month? What could you make in additional revenue if that figure increased by 22%?
A Couple of Very Nice Blogs
You don’t need an elaborate web design to succeed – just a simple, organized, and fast-loading one. Copyblogger, a well-known internet company, has a simple web design that loads noticeably faster than other websites. You’ll notice very few graphics throughout that website. Hubspot’s website is a little more loaded with graphics, but still notice how simple it is overall.
Both sites have easy-to-use menus at the top, and they’re also very big so mobile and tablet PC users can navigate with their fingers. And the print is large so you can see it on a smartphone easily.
Building a User-Friendly Website Doesn’t Take a Massive Budget…
Good websites like these aren’t super expensive to design, even for very small businesses. These companies have more than $30 million in annual revenues each, so they put lots of money into their websites. You may not be able to get quite such a fast load time with yours, but you can get awfully close, even with a smaller budget.
A small investment in a self-hosted blog with a responsive framework will give your business the credibility and professionalism that readers and potential customers expect from your company. If you’re interested in starting a new blog, redesigning your old one, or transferring from a free blogging platform, contact us at firstname.lastname@example.org!
Only a few companies do it all – The Whole Shebang – and mix these services together, similar to a recipe to achieve the best possible results. i5 is one of those. We can provide each element as a standalone, just Social Media, and do it very well and tie one to another to achieve the best in overall marketing.