How many ads do you get bombarded by on a daily basis? Can you even count? And these days, websites want to send push notifications too. Your Android smartphone offers suggested notifications from Google.
It’s impossible to really get away from advertising. So what makes internet ads work?
Here are several things:
Consistent Messaging Throughout the Customer Journey
What are all the steps your customer has to take before they make a purchase? Their journey may look something like this:
You don’t have to use exactly the same title throughout. In fact, you shouldn’t. Because that puts your potential customers to sleep. But you do want to use some of the same words and phrases so they know they’re getting what they clicked for.
Your audience has multiple segments. Segmentation sounds like a ton of work at first. But it doesn’t have to be. You could segment by geography just to start.
Anyway, when you segment, you get higher conversion rates. So, that should be enough to motivate you to at least do some basic segmentation.
Ever notice the ads that “follow” you around the web? Those websites participate in Google’s retargeting program.
You may think that this would bore users or cause them to not want to see your ad. However, this tactic’s been proven over and over again to raise your conversion rates.
Put a Big Benefit Front and Center
Don’t make false or exaggerated promises. Then, you’re “overpromising and underdelivering.”
Give your customers a big potential benefit in every ad and step in their customer journey. Make it realistic, and then overdeliver with your product or service.
If you’re not seeing the CTR you want, A/B test variations of your ads, changing just 1-2 words to improve clarity.
Understand How Your Audience Views Colors
Believe it or not, a large part of your market’s purchase decision is made based on color. Say you sell a financial service or investing guide. Green, the color of money, would be a good color for that audience. You may also try black, which is majestic and royal. Or, maybe you use a dominant green with black as a supporting color.
What if you tried pink? Well, people associate that with Valentine’s Day, women, or breast cancer awareness. So you’d really confuse your market if you went that route.
Color means different things to different markets. So try to understand what color means to your audience, and use meaningful colors to them.
Apply these tips, and you’ll notice better conversion rates in your internet advertising.
Only a few companies do it all – The Whole Shebang – and mix these services together, similar to a recipe to achieve the best possible results. i5 is one of those. We can provide each element as a standalone, just Social Media, and do it very well and tie one to another to achieve the best in overall marketing.