Custom Website Design & Custom Website Development

There are many factors that can make the difference between a successful website and one to which a visitor never returns. Complex, flashy layouts may look great, but are impractical if your website's visitors can't find what they are looking for. In the same way, a site with endless blocks of text and little interactivity won't compel anyone to stick around long enough to find out what your business has to offer. We understand the impSouthlake Dermatologyortance of balanced, strategic website design. Special care is taken to ensure that your page elements, colors and graphics all work together to provide an enjoyable experience for your customers while projecting a professional image for your business.

Aside from the design and appeal of the website, we concentrate on delivering a site infrastructure that will support the Return On Investment (ROI) that your business deserves. Your Internet Business Consultant will select the modular functions that directly address your unique business needs and will handle any customization required to fine-tune these functions for maximum benefits.

And most importantly, your website will be optimized for search engines.  We understand the optimizing rules and apply them to your site.  While we can't guarantee your results - no one can - we will guarantee your website will be less successful without optimization. 

Website creation is such that anyone can build a website.  Just recently, two good sized businesses told us their website had been built by a daughter and nephew respectively, both of whom left for college and their father/uncle no longer had anyone to update or correct their website, leaving them well out of date – one more than two years out of date.  The process we use ensures your company is continually involved in the website and that a member of your team can update as needed. We do not build it and leave it.

Rather, due to the process we use, we are committed to your website and its presence in the marketplace.

When i5 Web Works speaks about a Web Presence, we are talking about a fully functional professional website, with a Custom Website Design and Custom Website Development, that used the four D's to guide the client and us through the website process: Define, Design, Develop and Deliver.  This process has been developed through education and experience.

And the last step is not a D, but still letters: SEO (Search Engine Optimization).  If your site is not optimized correctly, if will not be found, no matter how well thought out.  


A successful project begins with an understanding of the objectives and the direction you want to take. 

  • What are your goals/objects of the site?
  • Who are your clients?
  • Who do you want to visit the site?
    • Existing clients
    • Prospects
    • Both
  • What is the most important information you want a visitor to find?
  • What is your online history?
  • What are your competitors are doing?
  • Where your industry is headed?
  • What do you expect from the website?
    • Is it service- or revenue- focused?
    • Is it to capture information?
    • Is it a brochure site?
    • All of the above?


The visual design of the website is the synthesis of the research and planning that has taken place. 

The overall look and feel of the site must do the following:

  • The design must be representative of your business
  • It must match your brand or be the foundation for brand creation
  • It must be a combination of viable text and strong people-oriented images

Image layout and placement are planned for as well as logo treatment and other visual elements. Your style guide, logo usage guidelines and any other design restrictions are considered to make sure the design meets with your approval. All this leads to a custom website design. 


The site is developed, using technical applications that meet defined web development standards: proven and repeatable.  The visual design, content and images are appropiate for each page. We ensure:

  • The site meet the requirements from the Define stage
  • The layout and function of the site makes sense
  • Critical pages may be reached by multiple methods
  • All links work
  • You must approved the website before it is launched.  

We do this to create a custom website development. 


Website launch has many final checks, including function across differnet browsers, complete functionality, a check that all tools work, and that you are happy with what you see. 

Ultimately, we are responsible!  We want you to be satisfied; but we want to be satisfied as well.  

Website Maintenance

Website maintenance plans are available by the hour or by the month. The cost of maintaining your website will vary based on the complexity of the website as well as the amount of work involved. Content revision, updating services, copywriting services and page layout services are some of the maintenance that is available. We make website maintenance a simple, stress free process while paying great detail to the main thrust of your business.

If your website consultant does not take these steps when designing your site, step back and rethink your hiring decision.  i5 does, contact us today!

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i5 web works is headquartered in Southlake, TX, serving clients nationwide
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