That Google can be a picky son-of-a-gun. Mysteriously, sometimes you can find that not all your pages get indexed.
That means 0 visits to those web pages. And it also means a dent in your traffic and sales. Possibly a large dent.
First, you’ll want to know if Google’s indexed all your pages or not.
And you can easily check that thanks to a newer feature Google added in Google Search Console.
Simply go to your “Index Coverage Status Report,” and look for a large number of pages with “Errors” or “Excluded.”
It really is that easy to check!
What if you have some pages outside of Google’s index? Here’s what to do if that applies to you:
1. Construct Quality Web Pages Worthy of Indexing
Creating web pages Google wants to index isn’t hard. Just follow the guidelines they’ve promoted for years.
Creating a web page that gets indexed and ranked ahead of your competitor’s page – that’s hard.
Basically, you need content that’s useful to your audience. You should have only one H1 headline.
Maybe a couple images or videos to clarify major sales points. And a few hundred intelligently written words.
It’s not a hard formula to master to become index-worthy. But it is a hard formula to master to maximize sales and rank.
2. Speed Up Indexing with “Fetch as Google”
Once you have a strong foundation with a well-constructed web page, you can directly submit your URL for indexation using “Fetch as Google’ in the Google Search Console.
Simply input the URL into the tool, and you’ll be indexed within a few hours.
3. Use Internal Links
Internal linking can be an artform that pushes you over the top from an obscure website to a well-known one.
For now, you don’t need to get that far into depth with internal linking.
Simply understand that each link from your own website to another page on your website passes link authority.
The more authority passed to one page, the more likely it is to get indexed and the higher it ranks.
However, don’t get manipulative with this and slam a link to one page from every other page on your website.
Google can catch that and lower your ranking.
So, simply insert links where they’re most helpful for your readers. There’s no specific formula. Just that general principle to follow.
And that’ll make it easier for Google to crawl your website and index your pages.
Finally, just remember the main point: make a page worthy of indexing, recognizing it’s easy to get indexed, and difficult to drive your rank up.