FAQ's for Search Engine Optimization
Can all Web developers do search engine marketing?
Do all search engines and directories charge for submission?
Do all search engines and directories use the same criteria for ranking sites?
Do certain technologies interfere with SEO?
Do you need to resubmit your site to search engines often?
Is it better to use an automated program to mass-submit my website to thousands of search engines?
Is Pay Per Click the same as SEO?
Is there a difference between search engine registration and Search Engine Optimization?
What are key phrases and why are they important?
What is relevancy and why is it important?
Can all Web developers do search engine marketing?
Search engine optimization is a science. Few Web developers have been trained in the unique strategies of search engine marketing. Using Meta keywords and submitting to search engines will produce few results. You need to work with an certified professional who has been trained and who continues to keep up with the constant changes that are always occurring in the search engine world.
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Do all search engines and directories charge for submission?
Not yet, but that can change at any time. In order to remain viable, most directories have determined they need to charge for submission. Each one handles their charges differently. If you want to be found in search engines and these days, you must do focus on organic optimization or use Pay Per Click (PPC) services.
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Do all search engines and directories use the same criteria for ranking sites?
No. Search engines and directories use their own different algorithms to determine rankings. That is why many times your website may rank well on some search engines and not quite as good on others.
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Do certain technologies interfere with SEO?
Most search engines are unable to read certain technologies such as frames, dynamic pages, Flash, and Java script. There are methods to work around these issues; however, it is best to work with a company from the beginning that understands your goals for your website and how technology can affect your plans.
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Do you need to resubmit your site to search engines often?
Many people have the mistaken idea that resubmitting their site to search engines will help boost their rankings. Actually, it can hurt your rankings since many search engines consider multiple submissions spam.
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Is it better to use an automated program to mass-submit my website to thousands of search engines?
No. Recent statistics show that over 95% of all search engine traffic is directed through the top 8-10 search engines and directories. In addition, many of the top search engines have put in safe guards to disallow automated submissions. Most of the automated submissions to the thousands of other search engines simply result in a mass of e-mail spam since many of the obscure search engines are designed to collect email accounts and sell them. If you want to be found in the search engines, make sure your website is submitted correctly or better yet, allow it to be found naturally.
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Is Pay Per Click the same as SEO?
Pay Per Click is actually a form of advertising but it accomplishes results similar to search engine optimization. With Pay Per Click programs, you bid on search words and terms to determine your ranking. Your ranking depends on how much you are willing to spend for each key phrase on which you bid. Normally, the more you are willing to spend on a bid, the higher you can rank in the search engines and directories. (This is not exactly true with Google Adwords since it also considers other factors.) Expenses are generated when someone actually clicks on your listing hence the name Pays Per Click.
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Is there a difference between search engine registration and Search Engine Optimization?
Search engine registration is simply a means by which your URL (website) is submitted to search engines for indexing. It does not ensure that your website will ever be found. In fact, if your submissions to directories such as Yahoo are not done well, the rank for your website can really be hurt.
Search Engine Optimization or Search Engine Marketing includes research, development, and analysis of keywords and phrases: understanding the proper use of Meta tags; building your website strategically to ensure it is search engine friendly; professionally written, compelling content that turns surfers into customers; andn identification and implementation of affiliate marketing links.
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What are key phrases and why are they important?
Key phrases are search terms people use when they are trying to find information on the Internet. They enter key phrases in the search box hoping they will receive a listing of relevant websites that have the information or products they are seeking. You need to understand what words and or phrases people are using to search for your products and services in order to compete against other websites in your industry. WebSolutions-Texas conducts thorough key word analysis as part of our search engine optimization service. Do not leave your ranking to chance.
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What is relevancy and why is it important?
Relevancy is a huge determining factor for rankings. Search engines use various methods to determine the relevancy of your website to the key words being searched. If they determine that your site is highly relevant to a search, they will be more likely to rank your site high in their listings. Many factors determine relevancy of your site. Knowing what helps boost your relevancy factor is key to achieving high rankings. WebSolutions-Texas is certified in Advanced Search Engine Optimization techniques to help you achieve high rankings.
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