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Website Design, Website Development Approach

Many factors can make the difference between a successful website and one to which a visitor never returns. Complex, flashy layouts may look great, but are impractical if your website's visitors can't find what they are looking for. In the same way, a site with endless blocks of text and little interactivity won't compel anyone to stick around long enough to find out what your business has to offer. We understand the importance of balanced, strategic website design. We take special care to ensure that your page elements, colors and graphics all work together to provide an enjoyable experience for your customers while projecting a professional image for your business.

A custom design by i5 web works

Aside from the design and appeal of the website, we concentrate on delivering a site infrastructure that will support the Return On Investment (ROI) that your business deserves. Your Internet Business Consultant will select the modular functions that directly address your unique business needs and will handle any customization required to fine-tune these functions for maximum benefits.

And most importantly, your website will be optimized for search engines. We understand the optimizing rules and apply them to your site. While we can't guarantee your results - and no one can - we will guarantee your website will be more successful with optimization than it will be without.

Website creation is such that anyone can build a website. Just recently, two good sized businesses told us their website had been built by a daughter and nephew respectively, both of whom left for college and their father and uncle no longer had anyone to update or correct their website, leaving them well out of date. The process we use ensures your company is continually involved in the website and that a member of your team can update as needed. We do not build it and leave it. Rather, due to the process we use, we are committed to your website and its presence in the marketplace.

When i5 web works speaks about a Web Presence, we are talking about a fully functional professional website that was developed using the four D's: Define, Design, Develop and Deliver. This process has been developed through education and experience.

The last step is not a D, but rather these letters: SEO (Search Engine Optimization). If your site is not optimized correctly, it will not be found, no matter how well thought out it is.

Define

A successful project begins with an understanding of the objectives and the direction you want to take. To define the nature of each project, we ask our clients the following questions:

What are your goals/objects for the site?
Who are your clients?
Who do you want to visit the site?
Existing clients
Prospective clients
Both
What is the most important information you want a visitor to find?
What is your online history?
What are your competitors are doing?
Where your industry is headed?
What do you expect from the website?
Is it service- or revenue-focused?
Is it meant to capture information?
Is it a brochure site?
Is it all of the above?

Design

The visual design of the website is the synthesis of the research and planning that we've conducted.
The overall look and feel of the site must do the following:

Represent your business
Match your brand or be the foundation for brand creation
Combine viable text and strong people oriented images

Image layout and placement, logo treatment and other visual elements are all planned. Your style guide, logo usage guidelines and any other design restrictions are considered to make sure the design is met with your approval.

Develop

The site is developed, using technical applications that meet defined web development standards that are proven and repeatable. The visual design, content and images are appropriate for each page. We ensure that:

The site meets the requirements from the Define stage
The layout and function of the site makes sense
Critical pages may be reached by multiple methods
All links work

You must approve the website before it is launched.

Deliver

Websites must pass many final checks before they launch, including that they function completely across different browsers, that all tools work, and that you are happy with what you see.

Ultimately, we are responsible! We want you to be satisfied; but we want to be satisfied as well.

If your website consultant does not take these steps when designing your site, step back and rethink your hiring decision. i5 web works does, contact us today!