Design Approach

The physical existence of something in a particular place:
a website. 

Website creation is such that anyone can build a website.  Just recently, two good sized businesses told us their website had been built by a daughter and nephew respectively, both of whom left for college and their father/uncle no longer had anyone to update or correct their website, leaving them well out of date – one more than two years out of date.  The process we use ensures your company is continually involved in the website and that a member of your team can update as needed. We do not build it and leave it.  Rather , due to the process we use, we are committed to your website and its presence in the marketplace.

When i5ww speaks about a Web Presence, we are talking about a fully functional professional website that used the four D's to guide the client and us through the website process: Define, Design, Develop and Deliver.  This process has been developed by education and experience. 

And the last step is not a D, but still letters: SEO (Search Engine Optimization).  If your site is not optimized correctly, if will not be found, no matter how well thought out.

Define:

A successful project begins with an understanding of the objectives and the direction you want to take. 

1. What are your goals/objects of the site?
2. Who are your clients?
3. Who do you want to visit the site?
• Existing clients
• Prospects
• Both
4. What is the most important information you want a visitor to find?
5. What is your online history?
6. What are your competitors are doing?
7. Where your industry is headed?
8. What do you expect from the website?
• Is it service or revenue focused?
• Is it to capture information?
• Is it a brochure site?
• All of the above?

Design

The visual design of the website is the synthesis of the research and planning that has taken place.
The overall look and feel of the site must do the following:

1. The design must be representative of your business
2. It must match your brand or be the foundation for brand creation
3. It must be a combination of viable text and strong people oriented images
• Recognizes we are an image focused society

Image layout and placement are planned for as well as logo treatment and other visual elements. Your style guide, logo usage guidelines and any other design restrictions are considered to make sure the design meets with your approval.

Develop

The site is developed, using technical applications that meet defined web development standards: proven and repeatable.  The visual design, content and images are appropiate for each page. We ensure:

You must approved the website before it is launched.

Deliver

Website launch has many final checks, including function of differnet browsers, complete functionality, all tools work, and that you are happy with what you see. 

Ultimately, we are responsible!  We want you to be satisfied; but we want to be satisfied as well.