Our copywriting is written to accommodate good Search Engine Optimization, using your keywords and keyword phrases in a relevant, natural manner, achieving two objectives.  The first is to create the text in such a manner that the relevant terms searchers might use in a Search Engine, such as Google, Yahoo, and MSN to find your products and services are used on the page to ensure the page meets the minimum requirements of the various search engines.

The second and ultimately more important objective is to write in a manner that is comfortable for most visitors to your website.  Study after study illustrates that visitors do not “read” your content – they scan it, specifically the bullets to determine if their search and selection of your website led them to the content, products, and services they were seeking.

The i5ww copywriters are very good, with a real understanding of the SEO process, but also the people who come to your website.  One of those is Jim Bowman.  Jim has held positions of national and international responsibility with leading companies, including Vice President of Corporate Communications for Nokia Inc., Director of National Media Relations for Sprint, Senior Manager of Communications for Illuminet and Media Relations Manager for Pratt & Whitney Aircraft and Sikorsky Aircraft.

He gets it!  Read more about Jim in his short bio.  If you want good content that works for search engines and people, contact us today and ask for Jim or one of the other copywriters who get it.